As we step into Spring 2024, hair trends are evolving with a fresh, elevated edge, and no one captures this better than our creative director, Diane Gorgievski.
Etoile Bob
Leading the pack is the Étoile Bob, a chic update to last year’s beloved French Girl bob. Named after the French word for “star,” the Étoile Bob exudes effortless elegance and a standout, glamorous look that’s already becoming a favourite among celebrities like Hailey Bieber, Zendaya, and Emily Ratajkowski. This refined cut, characterised by a sleek bob and a cool front fringe, adds a modern twist with textured accents that give the style an edgy, contemporary feel. Whether you’re seeking sophistication or a trend-setting transformation, Diane’s Étoile Bob is the star-worthy look to embrace this season.
Street Style Blonde with Live-In Roots
Bringing a nostalgic twist to the forefront, the street style blonde with lived-in roots is back and bolder than ever, perfectly capturing the 90s-inspired revival that’s sweeping through fashion and beauty. This trend embraces the effortless, laid-back coolness of the decade, making every girl feel like an “It” girl with an edgy, New York street style vibe. Using RedKen Pro, tight, back-to-back microlights are meticulously applied to achieve a striking scalp bleach effect, giving the hair a raw yet polished appearance that defines modern street style. Recently spotted on the Gucci Resort ’25 runway and sported by Daisy Edgar-Jones for her upcoming film “Twister,” this look’s appeal lies in its ability to fuse nostalgic influences with a fresh, contemporary twist.
Ash Tones and Contoured Crops
For those looking to channel a more daring and defined look this season, ash tones and contoured crops are the way to go. This trend reimagines short hair with a bold, masculine edge, drawing attention to the face’s natural structure by enhancing cheekbones and highlighting the angles of the jawline. With subtle darkening using RedKen Shades EQ—about four shades deeper than the natural hair colour—these contoured crops play with cool tones that accentuate skin tones and bring out the eyes. The result is a haircut that’s sleek, edgy, and unapologetically confident. Inspired by the effortless charm of icons like Jacob Elordi, this style is all about embracing a strong, assertive presence with a modern twist.
Chestnut Browns and Textured Shags
The textured shag remains a staple in Diane Gorgievski’s arsenal of cool-girl looks, and this season, it’s taking on a fresh update with rich chestnut browns. This style epitomises the runway’s effortlessly chic vibe with its iconic shaggy layers and heavy bangs that frame the face, creating a perfect balance of casual yet polished. The cut itself involves chopping into the hair to enhance texture, while microlights are added to subtly illuminate the layers, giving depth and movement to the shag. Toning the hair to a cool chestnut brown further elevates the style, complementing the eyes and adding warmth to the overall look. With its effortless texture and rich, dimensional colour, the chestnut shag is a must-have for those looking to make a statement with minimal effort.
Spring/Summer 2024 is all about embracing individuality, with hair trends that celebrate personal style and the freedom to experiment. As always, Diane continues to set the standard in hair fashion, offering cuts and colours that redefine what it means to be stylish today.
ALL COLOUR WORK DONE USING REDKEN COLOURS.
